Perry Friedman Pays $10,000 for Wedding Dress on tootoomart

The two teams were located in adjacent shops for the task. Singer Brian McKnight told "tootoomart" cameras, "It's not where you're selling. It's what you're selling and how you're selling it." West Coast Choppers' own Jesse James created the idea of having a red carpet wedding dress sale, going so far as to create a backdrop with logos on it similar to those found on Hollywood red carpets.
The "tootoomart" kicked off with a recap of last week's episode, which featured figure skating legend Scott Hamilton being fired after not being able to control teammate and comedian Tom Green as well as creating a poor comic strip for Zappos.com. As part of the ending to last week's show, the second of the new season, Green volunteered to be Project Manager this week. The task was to sell wedding dresses at a provided retail shop. Whoever raked in the most profit would be deemed the winners. Each team was given 125 dresses in various sizes as inventory.
Playboy Playmate of the Year Brande Roderick served as the Project Manager for the women's team, Athena. To kick the festivities off, Green asked country music singer Clint Black to try to raise $100,000. Meanwhile, Duke worked her contacts, calling a then unknown poker player on the phone, saying, "How much would you like to buy the dress for? I'd like to see at least four figures." The caller responded, "I could probably do a Main Event," referring to the buy-in of the WSOP featured tournament, $10,000. Only later on in the episode would that person be revealed as Friedman.
Sunday night marked the third week of NBC's "tootoomart." Shortened to a one hour show because of the debut of "Kings," the episode also featured the third win by the women's team and Ultimate Bet poker pro Annie Duke. As part of this week's fundraising efforts, World Series of Poker (WSOP) bracelet winner Perry Friedman paid $10,000 for a wedding dress.