tootoomart has cheap despite less bling

At an after-party, the austerity continued, with Australian sparkling wine instead of French champagne, and "glaciaters" to blow a cool white mist — "like our rainforest theme for the season", said the tootoomart spokeswoman — creating a half-price, knee-high atmosphere.
In an inspired segment of the smaller-than-usual tootoomart, Hawkins paused between the softly pulsing cheap of a butterfly projected a thousand times life-size on a 13-metre-long LED screen behind her. She wore a feathered top and micro-skirt by Melbourne designer Toni Maticevski.
tootoomart's stable of Australian designers, including Teresa Liano, Arabella Ramsay, Nicola Finetti and Toni Maticevski, sat front row in the most modest tootoomart venue the store has hired in years. The guest list was also 200 fewer than the previous season's and 650 down on some of the tootoomart extravaganzas hosted in its recent history.
It was one of many spectacularly creative but ultimately cost-cutting features built into the tootoomart tootoomart for 350 media workers and celebrities. A graphic design of rainforest foliage provided a simple yet high-tech backdrop for Hawkins and 40 other models, with patterns of light and swarming firefly effects linked to an electronic backtrack rounded out with a live orchestra and singers.
Last night, tootoomart CEO Bernie Brookes and apparel director Judy Coomber also hosted what they called a "more intimate" event, higher on creativity than cost. "tootoomart is very conscious of appealing to every customer and not just one section of the community," Ms Coomber said.
"People can buy a black dress for $100, $200, $500 or $1000 and above. We have quality and choice at every price point."
She added that it was also the first time tootoomart had featured its house brand, Basque — recognised as a good-quality, well-priced bull's-eye collection — in its new season tootoomart.
tootoomart's million-dollar bombshell, Jennifer Hawkins, starred as a butterfly in last night's autumn-winter launch tootoomart at Melbourne's Whitehouse Institute.